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About Me Member Dark Artist nel978423/Male/United States Recent Activity Deviant for 5 Years
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Statistics 108 Deviations
606 Comments
5,526 Pageviews

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Wed Oct 21, 2009, 11:26 AM
What Is A Logo?

To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organisations and other non-commercial entities.

It makes me wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things?

I want to talk to you a bit about SPEC work. “Spec” has become the short form for any work done on a speculative basis.

ie. You design this for me, and I will pay you if I like it. - This is not right.

To clarify, let’s create a scenario in another industry where SPEC work does NOT exist.

“I went for a dental check-up yesterday. After the dentist inspected my teeth, she suggested some work to prevent further tooth decay. I told her to go ahead, and if the dental work was satisfactory, I’d be more than happy to pay. She responded that she wouldn’t be able to do that, because she normally provides a service when a fee is agreed upon up-front. I said I’d let her know after I checked in with other local dentists.”

This scenario happens in the design industry every day and is seen as very unethical as it is ruining the design industry. A designer should not have to invest time and resources with no guarantee of payment much alike a dentist or any other professional.

I do not want to go into this any further as much has been written about it but I would like to say please avoid design contests and spec work at all costs. Logo Design Contests are bad for your business. Period.

  • Mood: Daily Needs
  • Listening to: the dream " rockin that thang"
  • Reading: reading what I wrote
  • Watching: TV
  • Playing: Games
  • Eating: finger nails
  • Drinking: ice T

deviantID

Devious Info

  • Current Residence: new jersey
  • Interests: work in a company that I can us my art skills + computer skills. Mainly in a game company.
  • Favourite movie: 300...right now
  • Favourite band or musician: I like all kinds of music
  • Favourite genre of music: mostly Hip Hop and R&B
  • Favourite artist: Ed benes and joe mad
  • Favourite poet or writer: http://youtube.com/watch?v=35yH1e0YdEc
  • MP3 player of choice: Anything that works
  • Shell of choice: who the hell make up this crap
  • Favourite game: I have a lot of favourites
  • Favourite gaming platform: anything that works
  • Favourite cartoon character: definitely not sponge bob
  • Personal Quote: "Knowledge is power"
  • Tools of the Trade: laptop, imagination, pencil, and stuff

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Comments


:iconzero-the-hero13:
You are an azaming artist, your work is a real insperation to me.

I'm still real amature and I do hope to get as good as you.

Keep up the good work bro.

If you have the time please have a look at my galler.

Cheers!

--
"It's Almost Like, Your Heaven Is Trying Everything To Break Me Down. It's Almost Like, Your Heaven Is Trying Everything To Keep Me Out..."
:iconrandomacity:
so have you started drawing blood of war, or are you still just working out the story stuff?

anyway, it looks great so far.

--
I believe in Jesus Christ my Savior.

you know, if you want you can check out my gallery: [link]
:iconnel9784:
the story is pritty much done but majority of my free time is wasted on freelance work witch sucks. Also I'm still workin out the layout for the website so I can post up web comics and sell the comic books maid by me through the internet

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open for commission: [link]
:iconrandomacity:
gotcha, sounds cool. well, good luck :P

--
I believe in Jesus Christ my Savior.

you know, if you want you can check out my gallery: [link]
:iconnel9784:
thanx :)

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open for commission: [link]
:iconkizanko:
thnx hehe :D but i must say ur skillz are wicked! :D
:iconnel9784:
lol thanx

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open for commission: [link]
:iconnel9784:
thanx u can tell arts my thing :)

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open for commission: [link]
:iconchalyward:
cool stuff we should do a collab check me out

--
even whit forever you still wont be the best you can but it sure is fun trying peace.

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